Content marketing VS Link building: What will you choose?

Content marketing and link building are two forms of content promotion strategies that are important to your website’s growth.

With a carefully developed content marketing strategy, you can easily influence your target audience and convert them into paying customers more effectively. In contrast, link building is a crucial component of  digital marketing that no campaign should do without. By building links, you can help the search engine determine the importance and value of your brand or website. But both content marketing and link building are at odds with each other, with people in both camps recommending one over the other.

So, which one would you choose?

Although content marketing and link building are both two of the most important pieces of a successful internet marketing campaign. However, studies suggest that content marketing has the edge over services that just build links. That doesn’t mean you should abandon one in favor of the other, but the following are compelling reasons to regard content marketing as having more to offer than link-building.

1. Content marketing is more measurable than link building

Links certainly contribute toward improvements in a site’s ranking and traffic. However, experts agree upon the fact that it’s quite challenging to understand the value it gives to a site. On the other hand, with content marketing, you can measure your success by determining how many site visits and links are generated by each piece of content.

2. Link building is more expensive & time-consuming than content marketing.

Finding a great content writer isn’t very hard. There are content writers who are not only creative but offer their services at a reasonable price as well. On the other hand, building links is a time-consuming process that requires building massive excel spreadsheets and keeping track of which links generate traffic and which are hurting the website’s ranking position. Even the cost of linking buildings can be restrictive.

3. Content marketing is more scalable.

Hiring SEO experts is trickier than it seems. You need to find people with significant experience in Seo services provider florida and pay substantially for their talent and skills. However, if you hire the wrong people, you run the risk of having to devote many hours to training, testing, and supervising them to ensure they do the proper job for your clients. On the other hand, setting up a team of content writers is much easier. They charge reasonably and are not difficult to find. One look at the sample, and you should have a grasp of the quality of output you can expect from them.

Source:  https://nybpost.com/content-marketing-vs-link-building-what-will-you-choose/