What are Google penalties, and how to fix them?
Regardless of Search Engine Optimization (SEO) being the secret sauce of your marketing strategy's success, it can still end up making your site penalized by Google. SEO is tricky. You invest in it for 3 months straight, and boom! Your website is penalized due to an algorithm change or manual action by Google. A site that has been a victim of a Google penalty usually experiences a drop in traffic or fall in the SERP ranking. A drop in search engine ranking can result in lost customers and sales; therefore, your priority must be fixing these penalties. Your website being penalized by Google can be a frustrating experience. But luckily, appealing and rectifying these penalties is possible. All you have to do is understand what caused it and fix the problem. What is a Google penalty? A Google penalty is a form of punishment that Google delivers to websites that do not follow their webmaster guidelines. Penalties can be delivered automatically by Google's algorithms or manually...