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Showing posts from March, 2023

Content marketing VS Link building: What will you choose?

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Content marketing and link building are two forms of content promotion strategies that are important to your website’s growth. With a carefully developed content marketing strategy, you can easily influence your target audience and convert them into paying customers more effectively. In contrast, link building is a crucial component of  digital marketing that no campaign should do without. By building links, you can help the search engine determine the importance and value of your brand or website. But both content marketing and link building are at odds with each other, with people in both camps recommending one over the other. So, which one would you choose? Although content marketing and link building are both two of the most important pieces of a successful internet marketing campaign. However, studies suggest that content marketing has the edge over services that just build links. That doesn’t mean you should abandon one in favor of the other, but the following are compelling rea

An expert guide to launching a new website without compromising search engine ranking

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 Launching a new website can be a daunting task, especially if you want to ensure that your search engine ranking is not compromised. When you launch a new website, you run the risk of losing your search engine ranking if you are not careful. This is because search engines like Google, Bing, and Yahoo! use complex algorithms to determine the relevance and quality of websites. However, there are steps you can take to launch a new website with the help of professional web development services without losing your search engine ranking. In this blog, we will provide an expert guide to launching a new website without compromising your search engine ranking. 1. Plan Your Website Launch Planning your website launch is an essential step to ensure that everything goes smoothly. You need to create a website launch checklist that includes all the tasks you need to complete before and after your website launch. This checklist should include to-do things such as creating and testing your website,

What are Google penalties, and how to fix them?

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 Regardless of Search Engine Optimization (SEO) being the secret sauce of your marketing strategy's success, it can still end up making your site penalized by Google. SEO is tricky. You invest in it for 3 months straight, and boom! Your website is penalized due to an algorithm change or manual action by Google. A site that has been a victim of a Google penalty usually experiences a drop in traffic or fall in the SERP ranking. A drop in search engine ranking can result in lost customers and sales; therefore, your priority must be fixing these penalties. Your website being penalized by Google can be a frustrating experience. But luckily, appealing and rectifying these penalties is possible. All you have to do is understand what caused it and fix the problem. What is a Google penalty? A Google penalty is a form of punishment that Google delivers to websites that do not follow their webmaster guidelines. Penalties can be delivered automatically by Google's algorithms or manually

7 best Instagram viewer tools 2023

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  With 1 billion monthly active users, Instagram has become one of the most used social platforms across the globe. Instagram has now become a necessary component of everyone’s life. There would hardly be anyone who does not use Instagram. There are times when you might want to see someone else’s story without letting them know. The reason could be anything, collecting audience data for social media marketing , stalking your ex, or just curiosity to know about someone’s life. That’s where Instagram viewer tools come in! Here are the 7 best Instagram viewer tools in 2023: 1. Picuki Picuki app will help you get access without a human check. It will enable you to see different Instagram profiles with an easy-to-use search bar. In addition to profile viewing, it also allows you to edit or download Instagram videos and images. 2. Inflact This app has been around for some time, helping people keep a secret identity while having a look at others’ Instagram profiles. This app also comes with a

The Game of Rankings: Time it takes to rank on Google

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  SEO or search engine optimization is a long-term but optimal strategy for websites to gain traffic, given that the owner delivers high-quality content to achieve traction and offer results. But the main question is: how long does it take for website pages to rank on search engines? The answer to this question is vital to set a budget for your business plan as well as to decide whether or not  SEO  is the best marketing strategy for your business. Our pilot blog aims to help you understand how long it takes to rank on Google’s SERPs or search engine results pages and ways to improve it. The simple logic behind ranking on search engine results SEO efforts take a few months to show results with a higher Google ranking. But, yes, there’s a but; the exact number of months depends on many variables. Among the essential variables are target keywords, industry, and existing competition. Besides, ranking is dynamic; therefore, it is necessary to tailor a strategic content plan before hiring