Content marketing VS Link building: What will you choose?
Content marketing and link building are two forms of content promotion strategies that are important to your website’s growth. With a carefully developed content marketing strategy, you can easily influence your target audience and convert them into paying customers more effectively. In contrast, link building is a crucial component of digital marketing that no campaign should do without. By building links, you can help the search engine determine the importance and value of your brand or website. But both content marketing and link building are at odds with each other, with people in both camps recommending one over the other. So, which one would you choose? Although content marketing and link building are both two of the most important pieces of a successful internet marketing campaign. However, studies suggest that content marketing has the edge over services that just build links. That doesn’t mean you should abandon one in favor of the other, but the following are compelling...